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Top Selling California Pre-Roll Brands of 2025

Top Selling California Pre-Roll Brands of 2025

Posted by DaySavers Team on Dec 31st 2022

Compiled by James Valentine & Brian Beckley

top selling pre roll brand

California, a $721 million dollar pre-roll market moving 52 million total units in 2024.

With pre-rolls controlling 17% of California's total cannabis market, the category ranks 3rd among cannabis products sold in the state.

Among California's 610 pre-roll brands offering a staggering 14,675 pre-roll products statewide at an average price of $13.81, 15 vie for the title of The Top Selling Pre-Roll Brand in California

In partnership with Seattle-based cannabis analytics firm Headset, whose data is sourced from actual consumer transactions across over 3,500 retailers in 12 U.S. state markets and 4 Canadian provinces, we identified California pre-roll royalty, the leaders in total pre-roll unit sales last year.

Feel free to pack a pre-roll, roll a doobie, hit the bong, rip a dap, sip the vape, or sneak a puff of dro from your trusty pipe at any time. Alright! Let's get after it.

California's Top Pre-Roll Movers

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 9.2
    • Total Pre-ROll Sales $98,965,289
    • Pre-Roll Units Sold 4,111,059
    • TOTAL PRODUCTS
      (2024)       494
    • AVG ITEM PRICE
      (2024)       $24.07
    • AVG UNIT COST
      (2024)       $13.58
    • PROFIT
      MARGIN       44%
    • BRAND MARKET SHARE
      (2024)       13.9%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 8.9
    • Total Pre-ROll Sales $58,113,836
    • Pre-Roll Units Sold 2,733,983
    • TOTAL PRODUCTS
      (2024)       106
    • AVG ITEM PRICE
      (2024)       $21.26
    • AVG UNIT COST
      (2024)       $11.99
    • PROFIT
      MARGIN       44%
    • BRAND MARKET SHARE
      (2024)       8.1%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 1.3
    • Total Pre-ROll Sales $5,773,550
    • Pre-Roll Units Sold 1,967,900
    • TOTAL PRODUCTS
      (2024)       23
    • AVG ITEM PRICE
      (2024)       $2.93
    • AVG UNIT COST
      (2024)       $1.19
    • PROFIT
      MARGIN       59%
    • BRAND MARKET SHARE
      (2024)       0.8%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.7
    • Total Pre-ROll Sales $7,489,441
    • Pre-Roll Units Sold 1,761,929
    • TOTAL PRODUCTS
      (2024)       29
    • AVG ITEM PRICE
      (2024)       $4.25
    • AVG UNIT COST
      (2024)       $1.80
    • PROFIT
      MARGIN       58%
    • BRAND MARKET SHARE
      (2024)       1.0%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 2.5
    • Total Pre-ROll Sales $25,671,852
    • Pre-Roll Units Sold 1,599,057
    • TOTAL PRODUCTS
      (2024)       131
    • AVG ITEM PRICE
      (2024)       $16.05
    • AVG UNIT COST
      (2024)       $7.84
    • PROFIT
      MARGIN       51%
    • BRAND MARKET SHARE
      (2024)       3.6%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.9
    • Total Pre-ROll Sales $11,493,577
    • Pre-Roll Units Sold 1,513,505
    • TOTAL PRODUCTS
      (2024)       42
    • AVG ITEM PRICE
      (2024)       $7.59
    • AVG UNIT COST
      (2024)       $4.03
    • PROFIT
      MARGIN       47%
    • BRAND MARKET SHARE
      (2024)       1.6%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 5.3
    • Total Pre-ROll Sales $9,426,233
    • Pre-Roll Units Sold 1,307,556
    • TOTAL PRODUCTS
      (2024)       241
    • AVG ITEM PRICE
      (2024)       $7.21
    • AVG UNIT COST
      (2024)       $3.49
    • PROFIT
      MARGIN       52%
    • BRAND MARKET SHARE
      (2024)       1.3%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 5.3
    • Total Pre-ROll Sales $5,082,991
    • Pre-Roll Units Sold 1,293,413
    • TOTAL PRODUCTS
      (2024)       12
    • AVG ITEM PRICE
      (2024)       $3.93
    • AVG UNIT COST
      (2024)       $1.48
    • PROFIT
      MARGIN       62%
    • BRAND MARKET SHARE
      (2024)       0.7%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.2
    • Total Pre-ROll Sales $15,278,371
    • Pre-Roll Units Sold 1,129,631
    • TOTAL PRODUCTS
      (2024)       89
    • AVG ITEM PRICE
      (2024)       $13.53
    • AVG UNIT COST
      (2024)       $6.51
    • PROFIT
      MARGIN       52%
    • BRAND MARKET SHARE
      (2024)       2.1%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.1
    • Total Pre-ROll Sales $22,201,802
    • Pre-Roll Units Sold 1,024,577
    • TOTAL PRODUCTS
      (2024)       329
    • AVG ITEM PRICE
      (2024)       $21.67
    • AVG UNIT COST
      (2024)       $11.39
    • PROFIT
      MARGIN       47%
    • BRAND MARKET SHARE
      (2024)       3.1%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.5
    • Total Pre-ROll Sales $7,845,913
    • Pre-Roll Units Sold 921,593
    • TOTAL PRODUCTS
      (2024)       82
    • AVG ITEM PRICE
      (2024)       $8.51
    • AVG UNIT COST
      (2024)       $3.75
    • PROFIT
      MARGIN       56%
    • BRAND MARKET SHARE
      (2024)       1.1%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 7.6
    • Total Pre-ROll Sales $15,144,050
    • Pre-Roll Units Sold 897,910
    • TOTAL PRODUCTS
      (2024)       114
    • AVG ITEM PRICE
      (2024)       $16.87
    • AVG UNIT COST
      (2024)       $7.58
    • PROFIT
      MARGIN       55%
    • BRAND MARKET SHARE
      (2024)       2.1%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 2.4
    • Total Pre-ROll Sales $7,305,933
    • Pre-Roll Units Sold 844,908
    • TOTAL PRODUCTS
      (2024)       375
    • AVG ITEM PRICE
      (2024)       $8.65
    • AVG UNIT COST
      (2024)       $4.20
    • PROFIT
      MARGIN       51%
    • BRAND MARKET SHARE
      (2024)       1.0%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.8
    • Total Pre-ROll Sales $21,713,917
    • Pre-Roll Units Sold 843,010
    • TOTAL PRODUCTS
      (2024)       90
    • AVG ITEM PRICE
      (2024)       $25.76
    • AVG UNIT COST
      (2024)       $12.56
    • PROFIT
      MARGIN       51%
    • BRAND MARKET SHARE
      (2024)       3.0%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 7.6
    • Total Pre-ROll Sales $21,413,539
    • Pre-Roll Units Sold 778,532
    • TOTAL PRODUCTS
      (2024)       108
    • AVG ITEM PRICE
      (2024)       $27.51
    • AVG UNIT COST
      (2024)       $13.57
    • PROFIT
      MARGIN       51%
    • BRAND MARKET SHARE
      (2024)       3.0%

We identified California pre-roll royalty, the 15 leading brands in total pre-roll unit sales last year.