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    • Top Selling Illinois Pre-Roll Brands of 2025

    Top Selling Illinois Pre-Roll Brands of 2025

    Posted by DaySavers Team on Jul 6th 2025

    Top Selling Illinois Pre-Roll Brands of 2025

    Published on July 6th, 2025 | Compiled by James Valentine & Brian Beckley

    top selling pre roll brand

    Illinois, a $219 million dollar pre-roll market moving 12 million total units in 2024.

    With pre-rolls controlling nearly 11% of Illinois' total cannabis market, the category ranks 4th among cannabis products sold in the state.

    Among Illinois' 117 pre-roll brands offering a staggering 3,626 pre-roll products statewide at an average price of $18.45, 15 vie for the title of The Top Selling Pre-Roll Brand in Illinois.

    In partnership with Seattle-based cannabis analytics firm Headset, whose data is sourced from actual consumer transactions across over 3,500 retailers in 12 U.S. state markets and 4 Canadian provinces, we identified Illinois pre-roll royalty, the leaders in total pre-roll unit sales last year.

    Feel free to pack a pre-roll, roll a doobie, hit the bong, rip a dab, sip the vape, or sneak a puff of dro from your trusty pipe at any time. Alright! Let's get after it.

    Illinois's Top Pre-Roll Movers

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 8.2
      • Total Pre-ROll Sales $40,981,472
      • Pre-Roll Units Sold 1,600,546
      • TOTAL PRODUCTS
        (2024)         237
      • AVG ITEM PRICE
        (2024)         $25.60
      • AVG UNIT COST
        (2024)         $14.73
      • PROFIT
        MARGIN         43%
      • BRAND MARKET SHARE
        (2024)         18.7%

    TOP-SELLING PRODUCTS

    		 TOTAL SALES
    (2024)    		 TOTAL UNITS SOLD
    (2024)    		 AVG ITEM PRICE
    (2024)    		 % OF BRAND
    SALES
    #1Mini Dog - Animal Face Pre-Roll 5-Pack (1.75g) $2,036,320 88,389 $23.04 5%
    #2Mini Dog - Head Cracker Pre-Roll 5-Pack (1.75g) $1,460,899 57,668 $25.33 4%
    #3Mini Dog - Brownie Scout Pre-Roll 5-Pack (1.75g) $1,112,822 49,137 $22.65 3%
      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 4.9
      • Total Pre-ROll Sales $17,913,645
      • Pre-Roll Units Sold 950,789
      • TOTAL PRODUCTS
        (2024)         121
      • AVG ITEM PRICE
        (2024)         $18.84
      • AVG UNIT COST
        (2024)         $10.46
      • PROFIT
        MARGIN         45%
      • BRAND MARKET SHARE
        (2024)         8.2%

    TOP-SELLING PRODUCTS

    		 TOTAL SALES
    (2024)    		 TOTAL UNITS SOLD
    (2024)    		 AVG ITEM PRICE
    (2024)    		 % OF BRAND
    SALES
    #1Butterstuff Pre-Roll (1g) $1,162,629 90,019 $12.92 7%
    #2Butterstuff Pre-Roll 3-Pack (1.5g) $1,233,935 59,821 $20.63 7%
    #3Animal Cake Pre-Roll (1g) $641,846 51,354 $12.50 4%
      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 3.6
      • Total Pre-ROll Sales $6,519,129
      • Pre-Roll Units Sold 778,293
      • TOTAL PRODUCTS
        (2024)         35
      • AVG ITEM PRICE
        (2024)         $8.38
      • AVG UNIT COST
        (2024)         $5.70
      • PROFIT
        MARGIN         32%
      • BRAND MARKET SHARE
        (2024)         3.0%

    TOP-SELLING PRODUCTS

    		 TOTAL SALES
    (2024)    		 TOTAL UNITS SOLD
    (2024)    		 AVG ITEM PRICE
    (2024)    		 % OF BRAND
    SALES
    #1MAC 1 Pre-Roll (1g) $1,025,029 125,449 $8.17 16%
    #2Kush & Cream Pre-Roll (1g) $914,760 111,315 $8.22 14%
    #3Apples and Bananas Pre-Roll (1g) $764,708 95,840 $7.98 12%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 8.9
      • Total Pre-ROll Sales $12,889,073
      • Pre-Roll Units Sold 670,882
      • TOTAL PRODUCTS
        (2024)         216
      • AVG ITEM PRICE
        (2024)         $19.21
      • AVG UNIT COST
        (2024)         $12.64
      • PROFIT
        MARGIN         34%
      • BRAND MARKET SHARE
        (2024)         5.9%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 8.0
      • Total Pre-ROll Sales $8,947,460
      • Pre-Roll Units Sold 546,456
      • TOTAL PRODUCTS
        (2024)         170
      • AVG ITEM PRICE
        (2024)         $16.37
      • AVG UNIT COST
        (2024)         $10.55
      • PROFIT
        MARGIN         35%
      • BRAND MARKET SHARE
        (2024)         4.1%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 5.1
      • Total Pre-ROll Sales $9,243,511
      • Pre-Roll Units Sold 511,725
      • TOTAL PRODUCTS
        (2024)         90
      • AVG ITEM PRICE
        (2024)         $18.06
      • AVG UNIT COST
        (2024)         $15.62
      • PROFIT
        MARGIN         39%
      • BRAND MARKET SHARE
        (2024)         4.2%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 3.4
      • Total Pre-ROll Sales $9,037,524
      • Pre-Roll Units Sold 489,224
      • TOTAL PRODUCTS
        (2024)         105
      • AVG ITEM PRICE
        (2024)         $18.47
      • AVG UNIT COST
        (2024)         $10.16
      • PROFIT
        MARGIN         45%
      • BRAND MARKET SHARE
        (2024)         4.1%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 3.4
      • Total Pre-ROll Sales $4,354,374
      • Pre-Roll Units Sold 427,363
      • TOTAL PRODUCTS
        (2024)         53
      • AVG ITEM PRICE
        (2024)         $10.19
      • AVG UNIT COST
        (2024)         $5.02
      • PROFIT
        MARGIN         51%
      • BRAND MARKET SHARE
        (2024)         2.0%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 3.4
      • Total Pre-ROll Sales $3,751,011
      • Pre-Roll Units Sold 386,886
      • TOTAL PRODUCTS
        (2024)         54
      • AVG ITEM PRICE
        (2024)         $9.70
      • AVG UNIT COST
        (2024)         $5.59
      • PROFIT
        MARGIN         42%
      • BRAND MARKET SHARE
        (2024)         1.7%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 6.5
      • Total Pre-ROll Sales $11,043,079
      • Pre-Roll Units Sold 363,703
      • TOTAL PRODUCTS
        (2024)         299
      • AVG ITEM PRICE
        (2024)         $30.36
      • AVG UNIT COST
        (2024)         $15.62
      • PROFIT
        MARGIN         49%
      • BRAND MARKET SHARE
        (2024)         5.1%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 3.4
      • Total Pre-ROll Sales $3,755,350
      • Pre-Roll Units Sold 336,021
      • TOTAL PRODUCTS
        (2024)         79
      • AVG ITEM PRICE
        (2024)         $11.18
      • AVG UNIT COST
        (2024)         $6.03
      • PROFIT
        MARGIN         46%
      • BRAND MARKET SHARE
        (2024)         1.7%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 3.4
      • Total Pre-ROll Sales $4,472,360
      • Pre-Roll Units Sold 286,530
      • TOTAL PRODUCTS
        (2024)         98
      • AVG ITEM PRICE
        (2024)         $15.61
      • AVG UNIT COST
        (2024)         $8.36
      • PROFIT
        MARGIN         46%
      • BRAND MARKET SHARE
        (2024)         2.0%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 3.4
      • Total Pre-ROll Sales $3,209,512
      • Pre-Roll Units Sold 275,210
      • TOTAL PRODUCTS
        (2024)         61
      • AVG ITEM PRICE
        (2024)         $11.66
      • AVG UNIT COST
        (2024)         $6.11
      • PROFIT
        MARGIN         48%
      • BRAND MARKET SHARE
        (2024)         1.5%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 3.4
      • Total Pre-ROll Sales $5,328,677
      • Pre-Roll Units Sold 241,351
      • TOTAL PRODUCTS
        (2024)         51
      • AVG ITEM PRICE
        (2024)         $22.08
      • AVG UNIT COST
        (2024)         $11.73
      • PROFIT
        MARGIN         47%
      • BRAND MARKET SHARE
        (2024)         2.4%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 9.2
      • Total Pre-ROll Sales $6,150,246
      • Pre-Roll Units Sold 233,575
      • TOTAL PRODUCTS
        (2024)         23
      • AVG ITEM PRICE
        (2024)         $26.33
      • AVG UNIT COST
        (2024)         $16.17
      • PROFIT
        MARGIN         39%
      • BRAND MARKET SHARE
        (2024)         2.8%

    We identified Illinois pre-roll royalty, the 15 leading brands in total pre-roll unit sales last year.