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Top Selling Illinois Pre-Roll Brands of 2025

Top Selling Illinois Pre-Roll Brands of 2025

Posted by DaySavers Team on Jul 6th 2025

Top Selling Illinois Pre-Roll Brands of 2025

Published on July 6th, 2025 | Compiled by James Valentine & Brian Beckley

top selling pre roll brand

Illinois, a $219 million dollar pre-roll market moving 12 million total units in 2024.

With pre-rolls controlling nearly 11% of Illinois' total cannabis market, the category ranks 4th among cannabis products sold in the state.

Among Illinois' 117 pre-roll brands offering a staggering 3,626 pre-roll products statewide at an average price of $18.45, 15 vie for the title of The Top Selling Pre-Roll Brand in Illinois.

In partnership with Seattle-based cannabis analytics firm Headset, whose data is sourced from actual consumer transactions across over 3,500 retailers in 12 U.S. state markets and 4 Canadian provinces, we identified Illinois pre-roll royalty, the leaders in total pre-roll unit sales last year.

Feel free to pack a pre-roll, roll a doobie, hit the bong, rip a dab, sip the vape, or sneak a puff of dro from your trusty pipe at any time. Alright! Let's get after it.

Illinois's Top Pre-Roll Movers

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 8.2
    • Total Pre-ROll Sales $40,981,472
    • Pre-Roll Units Sold 1,600,546
    • TOTAL PRODUCTS
      (2024)       237
    • AVG ITEM PRICE
      (2024)       $25.60
    • AVG UNIT COST
      (2024)       $14.73
    • PROFIT
      MARGIN       43%
    • BRAND MARKET SHARE
      (2024)       18.7%

TOP-SELLING PRODUCTS

 TOTAL SALES
(2024)		 TOTAL UNITS SOLD
(2024)		 AVG ITEM PRICE
(2024)		 % OF BRAND
SALES
#1Mini Dog - Animal Face Pre-Roll 5-Pack (1.75g) $2,036,320 88,389 $23.04 5%
#2Mini Dog - Head Cracker Pre-Roll 5-Pack (1.75g) $1,460,899 57,668 $25.33 4%
#3Mini Dog - Brownie Scout Pre-Roll 5-Pack (1.75g) $1,112,822 49,137 $22.65 3%
    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.9
    • Total Pre-ROll Sales $17,913,645
    • Pre-Roll Units Sold 950,789
    • TOTAL PRODUCTS
      (2024)       121
    • AVG ITEM PRICE
      (2024)       $18.84
    • AVG UNIT COST
      (2024)       $10.46
    • PROFIT
      MARGIN       45%
    • BRAND MARKET SHARE
      (2024)       8.2%

TOP-SELLING PRODUCTS

 TOTAL SALES
(2024)		 TOTAL UNITS SOLD
(2024)		 AVG ITEM PRICE
(2024)		 % OF BRAND
SALES
#1Butterstuff Pre-Roll (1g) $1,162,629 90,019 $12.92 7%
#2Butterstuff Pre-Roll 3-Pack (1.5g) $1,233,935 59,821 $20.63 7%
#3Animal Cake Pre-Roll (1g) $641,846 51,354 $12.50 4%
    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.6
    • Total Pre-ROll Sales $6,519,129
    • Pre-Roll Units Sold 778,293
    • TOTAL PRODUCTS
      (2024)       35
    • AVG ITEM PRICE
      (2024)       $8.38
    • AVG UNIT COST
      (2024)       $5.70
    • PROFIT
      MARGIN       32%
    • BRAND MARKET SHARE
      (2024)       3.0%

TOP-SELLING PRODUCTS

 TOTAL SALES
(2024)		 TOTAL UNITS SOLD
(2024)		 AVG ITEM PRICE
(2024)		 % OF BRAND
SALES
#1MAC 1 Pre-Roll (1g) $1,025,029 125,449 $8.17 16%
#2Kush & Cream Pre-Roll (1g) $914,760 111,315 $8.22 14%
#3Apples and Bananas Pre-Roll (1g) $764,708 95,840 $7.98 12%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 8.9
    • Total Pre-ROll Sales $12,889,073
    • Pre-Roll Units Sold 670,882
    • TOTAL PRODUCTS
      (2024)       216
    • AVG ITEM PRICE
      (2024)       $19.21
    • AVG UNIT COST
      (2024)       $12.64
    • PROFIT
      MARGIN       34%
    • BRAND MARKET SHARE
      (2024)       5.9%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 8.0
    • Total Pre-ROll Sales $8,947,460
    • Pre-Roll Units Sold 546,456
    • TOTAL PRODUCTS
      (2024)       170
    • AVG ITEM PRICE
      (2024)       $16.37
    • AVG UNIT COST
      (2024)       $10.55
    • PROFIT
      MARGIN       35%
    • BRAND MARKET SHARE
      (2024)       4.1%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 5.1
    • Total Pre-ROll Sales $9,243,511
    • Pre-Roll Units Sold 511,725
    • TOTAL PRODUCTS
      (2024)       90
    • AVG ITEM PRICE
      (2024)       $18.06
    • AVG UNIT COST
      (2024)       $15.62
    • PROFIT
      MARGIN       39%
    • BRAND MARKET SHARE
      (2024)       4.2%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.4
    • Total Pre-ROll Sales $9,037,524
    • Pre-Roll Units Sold 489,224
    • TOTAL PRODUCTS
      (2024)       105
    • AVG ITEM PRICE
      (2024)       $18.47
    • AVG UNIT COST
      (2024)       $10.16
    • PROFIT
      MARGIN       45%
    • BRAND MARKET SHARE
      (2024)       4.1%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.4
    • Total Pre-ROll Sales $4,354,374
    • Pre-Roll Units Sold 427,363
    • TOTAL PRODUCTS
      (2024)       53
    • AVG ITEM PRICE
      (2024)       $10.19
    • AVG UNIT COST
      (2024)       $5.02
    • PROFIT
      MARGIN       51%
    • BRAND MARKET SHARE
      (2024)       2.0%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.4
    • Total Pre-ROll Sales $3,751,011
    • Pre-Roll Units Sold 386,886
    • TOTAL PRODUCTS
      (2024)       54
    • AVG ITEM PRICE
      (2024)       $9.70
    • AVG UNIT COST
      (2024)       $5.59
    • PROFIT
      MARGIN       42%
    • BRAND MARKET SHARE
      (2024)       1.7%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 6.5
    • Total Pre-ROll Sales $11,043,079
    • Pre-Roll Units Sold 363,703
    • TOTAL PRODUCTS
      (2024)       299
    • AVG ITEM PRICE
      (2024)       $30.36
    • AVG UNIT COST
      (2024)       $15.62
    • PROFIT
      MARGIN       49%
    • BRAND MARKET SHARE
      (2024)       5.1%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.4
    • Total Pre-ROll Sales $3,755,350
    • Pre-Roll Units Sold 336,021
    • TOTAL PRODUCTS
      (2024)       79
    • AVG ITEM PRICE
      (2024)       $11.18
    • AVG UNIT COST
      (2024)       $6.03
    • PROFIT
      MARGIN       46%
    • BRAND MARKET SHARE
      (2024)       1.7%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.4
    • Total Pre-ROll Sales $4,472,360
    • Pre-Roll Units Sold 286,530
    • TOTAL PRODUCTS
      (2024)       98
    • AVG ITEM PRICE
      (2024)       $15.61
    • AVG UNIT COST
      (2024)       $8.36
    • PROFIT
      MARGIN       46%
    • BRAND MARKET SHARE
      (2024)       2.0%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.4
    • Total Pre-ROll Sales $3,209,512
    • Pre-Roll Units Sold 275,210
    • TOTAL PRODUCTS
      (2024)       61
    • AVG ITEM PRICE
      (2024)       $11.66
    • AVG UNIT COST
      (2024)       $6.11
    • PROFIT
      MARGIN       48%
    • BRAND MARKET SHARE
      (2024)       1.5%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.4
    • Total Pre-ROll Sales $5,328,677
    • Pre-Roll Units Sold 241,351
    • TOTAL PRODUCTS
      (2024)       51
    • AVG ITEM PRICE
      (2024)       $22.08
    • AVG UNIT COST
      (2024)       $11.73
    • PROFIT
      MARGIN       47%
    • BRAND MARKET SHARE
      (2024)       2.4%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 9.2
    • Total Pre-ROll Sales $6,150,246
    • Pre-Roll Units Sold 233,575
    • TOTAL PRODUCTS
      (2024)       23
    • AVG ITEM PRICE
      (2024)       $26.33
    • AVG UNIT COST
      (2024)       $16.17
    • PROFIT
      MARGIN       39%
    • BRAND MARKET SHARE
      (2024)       2.8%

We identified Illinois pre-roll royalty, the 15 leading brands in total pre-roll unit sales last year.