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    • Top Selling Massachusetts Pre-Roll Brands of 2025

    Top Selling Massachusetts Pre-Roll Brands of 2025

    Posted by DaySavers Team on Jun 19th 2025

    Top Selling Massachusetts Pre-Roll Brands of 2025

    Published on June 17th, 2025 | Compiled by James Valentine & Brian Beckley

    top selling pre roll brand

    Massachusetts, a nearly $323 million dollar pre-roll market moving 33 million total units in 2024.

    With pre-rolls controlling nearly 20% of Massachusetts' total cannabis market, the category ranks 3rd among cannabis products sold in the state.

    Among Massachusetts' 311 pre-roll brands offering a staggering 10,395 pre-roll products statewide at an average price of $9.85, 15 vie for the title of The Top Selling Pre-Roll Brand in Massachusetts.

    In partnership with Seattle-based cannabis analytics firm Headset, whose data is sourced from actual consumer transactions across over 3,500 retailers in 12 U.S. state markets and 4 Canadian provinces, we identified Massachusetts pre-roll royalty, the leaders in total pre-roll unit sales last year.

    Feel free to pack a pre-roll, roll a doobie, hit the bong, rip a dab, sip the vape, or sneak a puff of dro from your trusty pipe at any time. Alright! Let's get after it.

    Massachusetts' Top Pre-Roll Movers

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 6.8
      • Total Pre-Roll Sales $10,454,540
      • Pre-Roll Units Sold 2,108,338
      • TOTAL PRODUCTS 332
      • AVG ITEM PRICE $4.96
      • AVG UNIT COST $1.60
      • PROFIT MARGIN 68%
      • BRAND MARKET SHARE 3.20%

    TOP-SELLING PRODUCTS

    		 TOTAL SALES
    (2024)    		 TOTAL UNITS SOLD
    (2024)    		 AVG ITEM PRICE
    (2024)    		 % OF BRAND
    SALES
    #1Chocolate Chem Pre-Roll (1g) $277,636 55,895 $4.97 3%
    #2Apple Gelato Pre-Roll (1g) $210,970 46,677 $4.52 2%
    #3Blue Dream Pre-Roll (0.5g) $174,600 46,463 $3.76 2%
      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 6.4
      • Total Pre-Roll Sales $20,540,750
      • Pre-Roll Units Sold 2,033,393
      • TOTAL PRODUCTS 155
      • AVG ITEM PRICE $10.08
      • AVG UNIT COST $8.75
      • PROFIT MARGIN 11%
      • BRAND MARKET SHARE 6.40%

    TOP-SELLING PRODUCTS

    		 TOTAL SALES
    (2024)    		 TOTAL UNITS SOLD
    (2024)    		 AVG ITEM PRICE
    (2024)    		 % OF BRAND
    SALES
    #1Super Lemon Haze Pre-Roll (1g) $909,127 88,003 $10.33 12%
    #2White Wedding Pre-Roll (1g) $473,755 46,436 $10.20 6%
    #3Banana Jealousy Pre-Roll (1g) $355,646 35,694 $9.96 5%
      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 3.6
      • Total Pre-Roll Sales $11,946,785
      • Pre-Roll Units Sold 1,231,943
      • TOTAL PRODUCTS 144
      • AVG ITEM PRICE $9.70
      • AVG UNIT COST $5.34
      • PROFIT MARGIN 45%
      • BRAND MARKET SHARE 3.70%

    TOP-SELLING PRODUCTS

    		 TOTAL SALES
    (2024)    		 TOTAL UNITS SOLD
    (2024)    		 AVG ITEM PRICE
    (2024)    		 % OF BRAND
    SALES
    #1Butterstuff Pre-Roll (1g) $642,600 81,872 $7.85 5%
    #2Happy Hour Pre-Roll (1g) $539,579 69,430 $7.77 5%
    #3Banorange Pre-Roll (1g) $475,888 67,135 $7.09 4%
      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 3.8
      • Total Pre-Roll Sales $4,362,505
      • Pre-Roll Units Sold 891,413
      • TOTAL PRODUCTS 61
      • AVG ITEM PRICE $4.89
      • AVG UNIT COST $2.06
      • PROFIT MARGIN 58%
      • BRAND MARKET SHARE 1.40%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 3.7
      • Total Pre-Roll Sales $5,288,875
      • Pre-Roll Units Sold 850,959
      • TOTAL PRODUCTS 209
      • AVG ITEM PRICE $6.22
      • AVG UNIT COST $2.80
      • PROFIT MARGIN 55%
      • BRAND MARKET SHARE 1.60%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 3.0
      • Total Pre-Roll Sales $10,529,176
      • Pre-Roll Units Sold 711,753
      • TOTAL PRODUCTS 120
      • AVG ITEM PRICE $14.79
      • AVG UNIT COST $6.34
      • PROFIT MARGIN 57%
      • BRAND MARKET SHARE 3.30%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 0.5
      • Total Pre-Roll Sales $7,484,637
      • Pre-Roll Units Sold 688,166
      • TOTAL PRODUCTS 12
      • AVG ITEM PRICE $10.88
      • AVG UNIT COST $5.15
      • PROFIT MARGIN 53%
      • BRAND MARKET SHARE 2.30%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 3.5
      • Total Pre-Roll Sales $9,113,481
      • Pre-Roll Units Sold 684,474
      • TOTAL PRODUCTS 45
      • AVG ITEM PRICE $13.31
      • AVG UNIT COST $5.91
      • PROFIT MARGIN 56%
      • BRAND MARKET SHARE 2.80%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 3.5
      • Total Pre-Roll Sales $3,931,167
      • Pre-Roll Units Sold 668,935
      • TOTAL PRODUCTS 62
      • AVG ITEM PRICE $5.88
      • AVG UNIT COST $3.62
      • PROFIT MARGIN 38%
      • BRAND MARKET SHARE 1.20%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 6.3
      • Total Pre-Roll Sales $8,397,083
      • Pre-Roll Units Sold 661,522
      • TOTAL PRODUCTS 208
      • AVG ITEM PRICE $12.69
      • AVG UNIT COST $6.02
      • PROFIT MARGIN 53%
      • BRAND MARKET SHARE 2.60%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 3.5
      • Total Pre-Roll Sales $3,288,028
      • Pre-Roll Units Sold 643,771
      • TOTAL PRODUCTS 63
      • AVG ITEM PRICE $5.11
      • AVG UNIT COST $2.10
      • PROFIT MARGIN 59%
      • BRAND MARKET SHARE 1.00%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 3.5
      • Total Pre-Roll Sales $4,037,922
      • Pre-Roll Units Sold 567,516
      • TOTAL PRODUCTS 39
      • AVG ITEM PRICE $7.12
      • AVG UNIT COST $3.46
      • PROFIT MARGIN 51%
      • BRAND MARKET SHARE 1.30%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 5.1
      • Total Pre-Roll Sales $4,768,193
      • Pre-Roll Units Sold 528,319
      • TOTAL PRODUCTS 145
      • AVG ITEM PRICE $9.03
      • AVG UNIT COST $4.27
      • PROFIT MARGIN 53%
      • BRAND MARKET SHARE 1.50%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 3.5
      • Total Pre-Roll Sales $3,629,678
      • Pre-Roll Units Sold 486,304
      • TOTAL PRODUCTS 74
      • AVG ITEM PRICE $7.46
      • AVG UNIT COST $3.77
      • PROFIT MARGIN 50%
      • BRAND MARKET SHARE 1.10%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 4.4
      • Total Pre-Roll Sales $4,035,766
      • Pre-Roll Units Sold 356,620
      • TOTAL PRODUCTS 35
      • AVG ITEM PRICE $11.32
      • AVG UNIT COST $5.37
      • PROFIT MARGIN 53%
      • BRAND MARKET SHARE 1.20%

    We identified Massachusetts pre-roll royalty, the 15 leading brands in total pre-roll unit sales last year.