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    • Top Selling Michigan Pre-Roll Brands of 2025

    Top Selling Michigan Pre-Roll Brands of 2025

    Posted by DaySavers Team on Jun 22nd 2025

    Top Selling Michigan Pre-Roll Brands of 2025

    Published on June 22nd, 2025 | Compiled by James Valentine & Brian Beckley

    top selling pre roll brand

    Michigan, a nearly $600 million dollar pre-roll market moving a nation-leading 102 million total units in 2024.

    With pre-rolls controlling 18% of Michigans's total cannabis market, the category ranks 3rd among cannabis products sold in the state.

    Among Michigan's 518 pre-roll brands offering a staggering 13,829 pre-roll products statewide at an average price of $5.86, 15 vie for the title of The Top Selling Pre-Roll Brand in Michigan.

    In partnership with Seattle-based cannabis analytics firm Headset, whose data is sourced from actual consumer transactions across over 3,500 retailers in 12 U.S. state markets and 4 Canadian provinces, we identified Michigan pre-roll royalty, the leaders in total pre-roll unit sales last year.

    Feel free to pack a pre-roll, roll a doobie, hit the bong, rip a dab, sip the vape, or sneak a puff of dro from your trusty pipe at any time. Alright! Let's get after it.

    Michigan's Top Pre-Roll Movers

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 3.3
      • Total Pre-ROll Sales $29,177,007
      • Pre-Roll Units Sold 12,254,951
      • TOTAL PRODUCTS
        (2024)         228
      • AVG ITEM PRICE
        (2024)         $2.38
      • AVG UNIT COST
        (2024)         $1.21
      • PROFIT
        MARGIN         49%
      • BRAND MARKET SHARE
        (2024)         4.90%

    TOP-SELLING PRODUCTS

    		 TOTAL SALES
    (2024)    		 TOTAL UNITS SOLD
    (2024)    		 AVG ITEM PRICE
    (2024)    		 % OF BRAND
    SALES
    #1SFV Sunset Pre-Roll (1g) $1,245,815 931,323 $1.34 4%
    #2Something Good Pre-Roll (1g) $694,327 493,924 $1.41 2%
    #3Citrus Sunrise Infused Pre-Roll (1.25g) $1,471,458 338,778 $4.34 5%
      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 4.0
      • Total Pre-ROll Sales $55,201,267
      • Pre-Roll Units Sold 7,666,671
      • TOTAL PRODUCTS
        (2024)         465
      • AVG ITEM PRICE
        (2024)         $7.20
      • AVG UNIT COST
        (2024)         $4.24
      • PROFIT
        MARGIN         41%
      • BRAND MARKET SHARE
        (2024)         9.20%

    TOP-SELLING PRODUCTS

    		 TOTAL SALES
    (2024)    		 TOTAL UNITS SOLD
    (2024)    		 AVG ITEM PRICE
    (2024)    		 % OF BRAND
    SALES
    #1Dragon Fruit Infused Pre-Roll (1.2g) $1,423,593 209,818 $6.78 3%
    #2Fruit Punch Infused Pre-Roll (1.2g) $1,380,066 199,114 $6.93 3%
    #3Strawberry Infused Pre-Roll (1.2g) $1,370,516 195,000 $7.03 3%
      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 3.1
      • Total Pre-ROll Sales $29,447,045
      • Pre-Roll Units Sold 7,048,796
      • TOTAL PRODUCTS
        (2024)         42
      • AVG ITEM PRICE
        (2024)         $4.18
      • AVG UNIT COST
        (2024)         $2.29
      • PROFIT
        MARGIN         45%
      • BRAND MARKET SHARE
        (2024)         4.90%

    TOP-SELLING PRODUCTS

    		 TOTAL SALES
    (2024)    		 TOTAL UNITS SOLD
    (2024)    		 AVG ITEM PRICE
    (2024)    		 % OF BRAND
    SALES
    #1Unicorn Piss Infused Pre-Roll (1g) $2,727,971 653,868 $4.17 9%
    #2Apple Fritter Infused Pre-Roll (1g) $2,097,012 495,650 $4.23 7%
    #324K Gold Punch Infused Pre-Roll (1g) $1,895,759 462,409 $4.10 6%
      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 5.4
      • Total Pre-ROll Sales $9,129,612
      • Pre-Roll Units Sold 4,750,569
      • TOTAL PRODUCTS
        (2024)         190
      • AVG ITEM PRICE
        (2024)         $1.92
      • AVG UNIT COST
        (2024)         $0.91
      • PROFIT
        MARGIN         52%
      • BRAND MARKET SHARE
        (2024)         1.50%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 1.0
      • Total Pre-ROll Sales $21,231,585
      • Pre-Roll Units Sold 4,667,066
      • TOTAL PRODUCTS
        (2024)         167
      • AVG ITEM PRICE
        (2024)         $4.55
      • AVG UNIT COST
        (2024)         $2.70
      • PROFIT
        MARGIN         41%
      • BRAND MARKET SHARE
        (2024)         3.60%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 9.2
      • Total Pre-ROll Sales $90,836,096
      • Pre-Roll Units Sold 3,798,224
      • TOTAL PRODUCTS
        (2024)         431
      • AVG ITEM PRICE
        (2024)         $23.92
      • AVG UNIT COST
        (2024)         $18.67
      • PROFIT
        MARGIN         22%
      • BRAND MARKET SHARE
        (2024)         15.20%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 0.5
      • Total Pre-ROll Sales $23,597,612
      • Pre-Roll Units Sold 3,615,777
      • TOTAL PRODUCTS
        (2024)         27
      • AVG ITEM PRICE
        (2024)         $6.53
      • AVG UNIT COST
        (2024)         $3.70
      • PROFIT
        MARGIN         43%
      • BRAND MARKET SHARE
        (2024)         3.90%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 1.2
      • Total Pre-ROll Sales $4,825,307
      • Pre-Roll Units Sold 2,262,989
      • TOTAL PRODUCTS
        (2024)         100
      • AVG ITEM PRICE
        (2024)         $2.13
      • AVG UNIT COST
        (2024)         $0.93
      • PROFIT
        MARGIN         57%
      • BRAND MARKET SHARE
        (2024)         0.80%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 0.0
      • Total Pre-ROll Sales $6,229,498
      • Pre-Roll Units Sold 2,083,589
      • TOTAL PRODUCTS
        (2024)         71
      • AVG ITEM PRICE
        (2024)         $2.99
      • AVG UNIT COST
        (2024)         $1.71
      • PROFIT
        MARGIN         43%
      • BRAND MARKET SHARE
        (2024)         1.00%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 4.4
      • Total Pre-ROll Sales $18,215,656
      • Pre-Roll Units Sold 1,958,801
      • TOTAL PRODUCTS
        (2024)         210
      • AVG ITEM PRICE
        (2024)         $9.30
      • AVG UNIT COST
        (2024)         $5.80
      • PROFIT
        MARGIN         38%
      • BRAND MARKET SHARE
        (2024)         3.00%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 0.0
      • Total Pre-ROll Sales $6,914,839
      • Pre-Roll Units Sold 1,944,940
      • TOTAL PRODUCTS
        (2024)         76
      • AVG ITEM PRICE
        (2024)         $3.56
      • AVG UNIT COST
        (2024)         $1.95
      • PROFIT
        MARGIN         45%
      • BRAND MARKET SHARE
        (2024)         1.20%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 1.2
      • Total Pre-ROll Sales $7,631,168
      • Pre-Roll Units Sold 1,937,145
      • TOTAL PRODUCTS
        (2024)         89
      • AVG ITEM PRICE
        (2024)         $3.94
      • AVG UNIT COST
        (2024)         $3.21
      • PROFIT
        MARGIN         18%
      • BRAND MARKET SHARE
        (2024)         1.30%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 0.0
      • Total Pre-ROll Sales $9,913,819
      • Pre-Roll Units Sold 1,923,308
      • TOTAL PRODUCTS
        (2024)         51
      • AVG ITEM PRICE
        (2024)         $5.15
      • AVG UNIT COST
        (2024)         $3.07
      • PROFIT
        MARGIN         41%
      • BRAND MARKET SHARE
        (2024)         1.70%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 0.0
      • Total Pre-ROll Sales $6,295,579
      • Pre-Roll Units Sold 1,475,544
      • TOTAL PRODUCTS
        (2024)         315
      • AVG ITEM PRICE
        (2024)         $4.27
      • AVG UNIT COST
        (2024)         $2.33
      • PROFIT
        MARGIN         45%
      • BRAND MARKET SHARE
        (2024)         1.10%

      •  
      • linkn
      • insta
      • union
      • CCUSA Social Score: 1.7
      • Total Pre-ROll Sales $9,615,750
      • Pre-Roll Units Sold 1,359,213
      • TOTAL PRODUCTS
        (2024)         94
      • AVG ITEM PRICE
        (2024)         $7.07
      • AVG UNIT COST
        (2024)         $2.34
      • PROFIT
        MARGIN         67%
      • BRAND MARKET SHARE
        (2024)         1.60%

    We identified Michigan pre-roll royalty, the 15 leading brands in total pre-roll unit sales last year.