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Top Selling Michigan Pre-Roll Brands of 2025

Top Selling Michigan Pre-Roll Brands of 2025

Posted by DaySavers Team on Jun 22nd 2025

Compiled by James Valentine & Brian Beckley

top selling pre roll brand

Michigan, a nearly $600 million dollar pre-roll market moving a nation-leading 102 million total units in 2024.

With pre-rolls controlling 18% of Michigans's total cannabis market, the category ranks 3rd among cannabis products sold in the state.

Among Michigan's 518 pre-roll brands offering a staggering 13,829 pre-roll products statewide at an average price of $5.86, 15 vie for the title of The Top Selling Pre-Roll Brand in Michigan

In partnership with Seattle-based cannabis analytics firm Headset, whose data is sourced from actual consumer transactions across over 3,500 retailers in 12 U.S. state markets and 4 Canadian provinces, we identified Michigan pre-roll royalty, the leaders in total pre-roll unit sales last year.

Feel free to pack a pre-roll, roll a doobie, hit the bong, rip a dap, sip the vape, or sneak a puff of dro from your trusty pipe at any time. Alright! Let's get after it.

Michigan's Top Pre-Roll Movers

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.3
    • Total Pre-ROll Sales $29,177,007
    • Pre-Roll Units Sold 12,254,951
    • TOTAL PRODUCTS
      (2024)       228
    • AVG ITEM PRICE
      (2024)       $2.38
    • AVG UNIT COST
      (2024)       $1.21
    • PROFIT
      MARGIN       49%
    • BRAND MARKET SHARE
      (2024)       4.90%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.0
    • Total Pre-ROll Sales $55,201,267
    • Pre-Roll Units Sold 7,666,671
    • TOTAL PRODUCTS
      (2024)       465
    • AVG ITEM PRICE
      (2024)       $7.20
    • AVG UNIT COST
      (2024)       $4.24
    • PROFIT
      MARGIN       41%
    • BRAND MARKET SHARE
      (2024)       9.20%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.1
    • Total Pre-ROll Sales $29,447,045
    • Pre-Roll Units Sold 7,048,796
    • TOTAL PRODUCTS
      (2024)       42
    • AVG ITEM PRICE
      (2024)       $4.18
    • AVG UNIT COST
      (2024)       $2.29
    • PROFIT
      MARGIN       45%
    • BRAND MARKET SHARE
      (2024)       4.90%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 5.4
    • Total Pre-ROll Sales $9,129,612
    • Pre-Roll Units Sold 4,750,569
    • TOTAL PRODUCTS
      (2024)       190
    • AVG ITEM PRICE
      (2024)       $1.92
    • AVG UNIT COST
      (2024)       $0.91
    • PROFIT
      MARGIN       52%
    • BRAND MARKET SHARE
      (2024)       1.50%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 1.0
    • Total Pre-ROll Sales $21,231,585
    • Pre-Roll Units Sold 4,667,066
    • TOTAL PRODUCTS
      (2024)       167
    • AVG ITEM PRICE
      (2024)       $4.55
    • AVG UNIT COST
      (2024)       $2.70
    • PROFIT
      MARGIN       41%
    • BRAND MARKET SHARE
      (2024)       3.60%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 9.2
    • Total Pre-ROll Sales $90,836,096
    • Pre-Roll Units Sold 3,798,224
    • TOTAL PRODUCTS
      (2024)       431
    • AVG ITEM PRICE
      (2024)       $23.92
    • AVG UNIT COST
      (2024)       $18.67
    • PROFIT
      MARGIN       22%
    • BRAND MARKET SHARE
      (2024)       15.20%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 0.5
    • Total Pre-ROll Sales $23,597,612
    • Pre-Roll Units Sold 3,615,777
    • TOTAL PRODUCTS
      (2024)       27
    • AVG ITEM PRICE
      (2024)       $6.53
    • AVG UNIT COST
      (2024)       $3.70
    • PROFIT
      MARGIN       43%
    • BRAND MARKET SHARE
      (2024)       3.90%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 1.2
    • Total Pre-ROll Sales $4,825,307
    • Pre-Roll Units Sold 2,262,989
    • TOTAL PRODUCTS
      (2024)       100
    • AVG ITEM PRICE
      (2024)       $2.13
    • AVG UNIT COST
      (2024)       $0.93
    • PROFIT
      MARGIN       57%
    • BRAND MARKET SHARE
      (2024)       0.80%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 0.0
    • Total Pre-ROll Sales $6,229,498
    • Pre-Roll Units Sold 2,083,589
    • TOTAL PRODUCTS
      (2024)       71
    • AVG ITEM PRICE
      (2024)       $2.99
    • AVG UNIT COST
      (2024)       $1.71
    • PROFIT
      MARGIN       43%
    • BRAND MARKET SHARE
      (2024)       1.00%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.4
    • Total Pre-ROll Sales $18,215,656
    • Pre-Roll Units Sold 1,958,801
    • TOTAL PRODUCTS
      (2024)       210
    • AVG ITEM PRICE
      (2024)       $9.30
    • AVG UNIT COST
      (2024)       $5.80
    • PROFIT
      MARGIN       38%
    • BRAND MARKET SHARE
      (2024)       3.00%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 0.0
    • Total Pre-ROll Sales $6,914,839
    • Pre-Roll Units Sold 1,944,940
    • TOTAL PRODUCTS
      (2024)       76
    • AVG ITEM PRICE
      (2024)       $3.56
    • AVG UNIT COST
      (2024)       $1.95
    • PROFIT
      MARGIN       45%
    • BRAND MARKET SHARE
      (2024)       1.20%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 1.2
    • Total Pre-ROll Sales $7,631,168
    • Pre-Roll Units Sold 1,937,145
    • TOTAL PRODUCTS
      (2024)       89
    • AVG ITEM PRICE
      (2024)       $3.94
    • AVG UNIT COST
      (2024)       $3.21
    • PROFIT
      MARGIN       18%
    • BRAND MARKET SHARE
      (2024)       1.30%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 0.0
    • Total Pre-ROll Sales $9,913,819
    • Pre-Roll Units Sold 1,923,308
    • TOTAL PRODUCTS
      (2024)       51
    • AVG ITEM PRICE
      (2024)       $5.15
    • AVG UNIT COST
      (2024)       $3.07
    • PROFIT
      MARGIN       41%
    • BRAND MARKET SHARE
      (2024)       1.70%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 0.0
    • Total Pre-ROll Sales $6,295,579
    • Pre-Roll Units Sold 1,475,544
    • TOTAL PRODUCTS
      (2024)       315
    • AVG ITEM PRICE
      (2024)       $4.27
    • AVG UNIT COST
      (2024)       $2.33
    • PROFIT
      MARGIN       45%
    • BRAND MARKET SHARE
      (2024)       1.10%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 1.7
    • Total Pre-ROll Sales $9,615,750
    • Pre-Roll Units Sold 1,359,213
    • TOTAL PRODUCTS
      (2024)       94
    • AVG ITEM PRICE
      (2024)       $7.07
    • AVG UNIT COST
      (2024)       $2.34
    • PROFIT
      MARGIN       67%
    • BRAND MARKET SHARE
      (2024)       1.60%

We identified Michigan pre-roll royalty, the 15 leading brands in total pre-roll unit sales last year.