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Top Selling New York Pre-Roll Brands of 2025

Top Selling New York Pre-Roll Brands of 2025

Posted by DaySavers Team on Jul 8th 2025

Compiled by James Valentine & Brian Beckley

top selling pre roll brand

New York, a $166 million dollar pre-roll market moving 7 million total units in 2024.

With pre-rolls controlling 19% of New York's total cannabis market, the category ranks 3rd among cannabis products sold in the state.

Among New York's 219 pre-roll brands offering a wide range of 3,495 pre-roll products statewide at an average price of $23.34, 15 vie for the title of The Top Selling Pre-Roll Brand in New York

In partnership with Seattle-based cannabis analytics firm Headset, whose data is sourced from actual consumer transactions across over 3,500 retailers in 12 U.S. state markets and 4 Canadian provinces, we identified New York pre-roll royalty, the leaders in total pre-roll unit sales last year.

Feel free to pack a pre-roll, roll a doobie, hit the bong, rip a dap, sip the vape, or sneak a puff of dro from your trusty pipe at any time. Alright! Let's get after it.

New York's Top Pre-Roll Movers

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.0
    • Total Pre-Roll Sales $12,719,345
    • Pre-Roll Units Sold 661,816
    • TOTAL PRODUCTS
      (2024)       131
    • AVG ITEM PRICE
      (2024)       $19.22
    • AVG UNIT COST
      (2024)       $9.62
    • PROFIT
      MARGIN       50%
    • BRAND MARKET SHARE
      (2024)       7.30%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.0
    • Total Pre-Roll Sales $21,161,171
    • Pre-Roll Units Sold 560,429
    • TOTAL PRODUCTS
      (2024)       49
    • AVG ITEM PRICE
      (2024)       $37.77
    • AVG UNIT COST
      (2024)       $18.80
    • PROFIT
      MARGIN       50%
    • BRAND MARKET SHARE
      (2024)       12.10%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.0
    • Total Pre-Roll Sales $7,855,161
    • Pre-Roll Units Sold 425,637
    • TOTAL PRODUCTS
      (2024)       115
    • AVG ITEM PRICE
      (2024)       $18.46
    • AVG UNIT COST
      (2024)       $9.31
    • PROFIT
      MARGIN       50%
    • BRAND MARKET SHARE
      (2024)       4.50%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.0
    • Total Pre-Roll Sales $6,969,905
    • Pre-Roll Units Sold 419,401
    • TOTAL PRODUCTS
      (2024)       58
    • AVG ITEM PRICE
      (2024)       $16.62
    • AVG UNIT COST
      (2024)       $8.30
    • PROFIT
      MARGIN       50%
    • BRAND MARKET SHARE
      (2024)       4.00%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.0
    • Total Pre-Roll Sales $2,255,233
    • Pre-Roll Units Sold 286,825
    • TOTAL PRODUCTS
      (2024)       14
    • AVG ITEM PRICE
      (2024)       $7.86
    • AVG UNIT COST
      (2024)       $3.71
    • PROFIT
      MARGIN       53%
    • BRAND MARKET SHARE
      (2024)       1.30%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.0
    • Total Pre-Roll Sales $4,302,261
    • Pre-Roll Units Sold 244,198
    • TOTAL PRODUCTS
      (2024)       35
    • AVG ITEM PRICE
      (2024)       $17.62
    • AVG UNIT COST
      (2024)       $8.87
    • PROFIT
      MARGIN       50%
    • BRAND MARKET SHARE
      (2024)       2.50%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.0
    • Total Pre-Roll Sales $8,200,095
    • Pre-Roll Units Sold 227,962
    • TOTAL PRODUCTS
      (2024)       117
    • AVG ITEM PRICE
      (2024)       $35.97
    • AVG UNIT COST
      (2024)       $18.02
    • PROFIT
      MARGIN       50%
    • BRAND MARKET SHARE
      (2024)       4.70%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.0
    • Total Pre-Roll Sales $2,053,153
    • Pre-Roll Units Sold 219,270
    • TOTAL PRODUCTS
      (2024)       11
    • AVG ITEM PRICE
      (2024)       $9.36
    • AVG UNIT COST
      (2024)       $4.70
    • PROFIT
      MARGIN       50%
    • BRAND MARKET SHARE
      (2024)       1.20%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.0
    • Total Pre-Roll Sales $4,950,489
    • Pre-Roll Units Sold 217,359
    • TOTAL PRODUCTS
      (2024)       52
    • AVG ITEM PRICE
      (2024)       $22.78
    • AVG UNIT COST
      (2024)       $11.44
    • PROFIT
      MARGIN       50%
    • BRAND MARKET SHARE
      (2024)       2.80%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.0
    • Total Pre-Roll Sales $7,809,594
    • Pre-Roll Units Sold 198,705
    • TOTAL PRODUCTS
      (2024)       60
    • AVG ITEM PRICE
      (2024)       $39.30
    • AVG UNIT COST
      (2024)       $19.71
    • PROFIT
      MARGIN       50%
    • BRAND MARKET SHARE
      (2024)       4.50%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.0
    • Total Pre-Roll Sales $4,210,937
    • Pre-Roll Units Sold 196,882
    • TOTAL PRODUCTS
      (2024)       55
    • AVG ITEM PRICE
      (2024)       $21.39
    • AVG UNIT COST
      (2024)       $10.71
    • PROFIT
      MARGIN       50%
    • BRAND MARKET SHARE
      (2024)       2.40%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.0
    • Total Pre-Roll Sales $2,850,392
    • Pre-Roll Units Sold 186,425
    • TOTAL PRODUCTS
      (2024)       28
    • AVG ITEM PRICE
      (2024)       $15.29
    • AVG UNIT COST
      (2024)       $7.61
    • PROFIT
      MARGIN       50%
    • BRAND MARKET SHARE
      (2024)       1.60%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.0
    • Total Pre-Roll Sales $1,843,829
    • Pre-Roll Units Sold 158,297
    • TOTAL PRODUCTS
      (2024)       31
    • AVG ITEM PRICE
      (2024)       $11.65
    • AVG UNIT COST
      (2024)       $5.79
    • PROFIT
      MARGIN       50%
    • BRAND MARKET SHARE
      (2024)       1.10%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.0
    • Total Pre-Roll Sales $3,725,227
    • Pre-Roll Units Sold 127,867
    • TOTAL PRODUCTS
      (2024)       37
    • AVG ITEM PRICE
      (2024)       $29.13
    • AVG UNIT COST
      (2024)       $14.62
    • PROFIT
      MARGIN       50%
    • BRAND MARKET SHARE
      (2024)       2.10%

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.0
    • Total Pre-Roll Sales $2,572,613
    • Pre-Roll Units Sold 126,418
    • TOTAL PRODUCTS
      (2024)       108
    • AVG ITEM PRICE
      (2024)       $20.35
    • AVG UNIT COST
      (2024)       $10.28
    • PROFIT
      MARGIN       50%
    • BRAND MARKET SHARE
      (2024)       1.50%

We identified New York pre-roll royalty, the 15 leading brands in total pre-roll unit sales last year.