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The Top Selling Pre-Rolls by State and Province

The Top Selling Pre-Rolls by State and Province

Posted by DaySavers Team on Jul 7th 2025

Original Article Published June 3rd, 2022

top selling pre roll brand

The United States and Canada make up one of the largest combined markets of cannabis sales in the world with a wild $4.4+ billion dollar pre-roll market moving than 388 million units in 2024.

With pre-rolls cornering 15.6% of the U.S. total cannabis market and an astounding 32.8% in Canada, the category ranks 3rd and 2nd respectively among all cannabis product cattegories throughout the two North American countries.

In partnership with Seattle-based cannabis analytics firm Headset, whose data is sourced from actual consumer transactions across over 3,500 retailers in 12 U.S. state markets and 4 Canadian provinces, we identified pre-roll heavyweights, the leaders in total pre-roll unit sales last year.

So get your pre-rolls ready 'cause we're ready to dive into the Top Pre-Roll Brands of 2025 by State and Province.

Top Selling Pre-Roll Brands by State and Province

Arizona

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 9.2
    • Total Pre-ROll Sales $44,998,297
    • Pre-Roll Units Sold 1,696,630
    • TOTAL PRODUCTS
      (2024)       316
    • AVG ITEM PRICE
      (2024)       $26.52
    • AVG UNIT COST
      (2024)       $17.95
    • PROFIT
      MARGIN       32%
    • BRAND MARKET SHARE
      (2024)       23%

California

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 9.2
    • Total Pre-ROll Sales $98,965,289
    • Pre-Roll Units Sold 4,111,059
    • TOTAL PRODUCTS
      (2024)       494
    • AVG ITEM PRICE
      (2024)       $24.07
    • AVG UNIT COST
      (2024)       $13.58
    • PROFIT
      MARGIN       44%
    • BRAND MARKET SHARE
      (2024)       13.9%

Colorado

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 9.2
    • Total Pre-ROll Sales $98,965,289
    • Pre-Roll Units Sold 4,111,059
    • TOTAL PRODUCTS
      (2024)       494
    • AVG ITEM PRICE
      (2024)       $24.07
    • AVG UNIT COST
      (2024)       $13.58
    • PROFIT
      MARGIN       44%
    • BRAND MARKET SHARE
      (2024)       13.9%

Illinois

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 8.2
    • Total Pre-ROll Sales $40,981,472
    • Pre-Roll Units Sold 1,600,546
    • TOTAL PRODUCTS
      (2024)       237
    • AVG ITEM PRICE
      (2024)       $25.60
    • AVG UNIT COST
      (2024)       $14.73
    • PROFIT
      MARGIN       43%
    • BRAND MARKET SHARE
      (2024)       18.7%

Maryland

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 7.1
    • Total Pre-ROll Sales $12,888,932
    • Pre-Roll Units Sold 975,285
    • TOTAL PRODUCTS
      (2024)       264
    • AVG ITEM PRICE
      (2024)       $13.22
    • AVG UNIT COST
      (2024)       $6.66
    • PROFIT
      MARGIN       50%
    • BRAND MARKET SHARE
      (2024)       10.50%

Massachusetts

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 6.8
    • Total Pre-Roll Sales $10,454,540
    • Pre-Roll Units Sold 2,108,338
    • TOTAL PRODUCTS 332
    • AVG ITEM PRICE $4.96
    • AVG UNIT COST $1.60
    • PROFIT MARGIN 68%
    • BRAND MARKET SHARE 3.20%

Michigan

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 3.3
    • Total Pre-ROll Sales $29,177,007
    • Pre-Roll Units Sold 12,254,951
    • TOTAL PRODUCTS
      (2024)       228
    • AVG ITEM PRICE
      (2024)       $2.38
    • AVG UNIT COST
      (2024)       $1.21
    • PROFIT
      MARGIN       49%
    • BRAND MARKET SHARE
      (2024)       4.90%

Missouri

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 6.9
    • Total Pre-ROll Sales $25,357,072
    • Pre-Roll Units Sold 1,295,114
    • TOTAL PRODUCTS
      (2024)       530
    • AVG ITEM PRICE
      (2024)       $19.58
    • AVG UNIT COST
      (2024)       $10.53
    • PROFIT
      MARGIN       46%
    • BRAND MARKET SHARE
      (2024)       16.10%

Nevada

    •  
    • linkn
    • insta
    • union
    • CCUSA Social Score: 4.0
    • Total Pre-ROll Sales $6,453,796
    • Pre-Roll Units Sold 989,516
    • TOTAL PRODUCTS
      (2024)       347
    • AVG ITEM PRICE
      (2024)       $6.52
    • AVG UNIT COST
      (2024)       $3.03
    • PROFIT
      MARGIN       54%
    • BRAND MARKET SHARE
      (2024)       6.30%

Explore the hottest pre-rolls in each U.S. state and Canadian Province! From classic strains to infused delights, discover the top brands dominating the cannabis market.